Horseshoes & Lemonade

Inspired by vintage fifties and sixties design and advertising, the original Horseshoes & Lemonade is a serif font with exaggerated angles and an uneven rectangle background motif popular at the time. Although this font contains capital letters only, the lowercase characters offer variations and alternating between the two can create a more playful look.

Since the initial release, the family has grown with the additions of Horseshoes and Horseshoes Outline — letter only versions without the backgrounds. It was also updated in 2024 to improve kerning and make minor tweaks to characters that felt a little awkward.

As an added bones, this package includes a set of seamless retro backgrounds in PSD (created in Adobe 2022) and PNG formats and SVG shapes.

Have another marketplace you prefer to get your licensing from? This font is also available at Creative Market, MyFonts, Creative Fabrica and Fontspring.